SEO, Search Engine Optimization, Branding, Brand recognition, Website traffic, Search engine rules, Small businesses can compete with larger ones with guided efforts
After using the internet for years, I had some down time after surgery and delved into the nuts and bolts of websites, search engines, blogs and social networking. I experimented with my new found knowledge and gained a proficiency in SEO, Search Engine Optimization.
I have used this knowledge in my own sites as well as others to get consistent first page results on search engines.
SEO, search engine optimization, search engine marketing, site ranking, branding, brand recognition are all terms familiar to many in large companies involved in marketing and especially internet marketing. What does this mean in English or to the small business person. It is all about getting customers or potential customers to your website, telephone # and your physical location if applicable. It is also about the public recognizing your brand name, products and reputation. Remember years ago when photocopies were referred to as Xerox copies? That is brand recognition.
Think social networking is just about sharing photos and gossip with your friends? Think again. One of the fastest growing age segments using social networking and the internet is the over 50 group. More people each day are looking for products on the internet and social networking is one way to spread your message and gain internet traffic.
You can spend thousands of dollars with companies that tout expertise in search engine ranking. Most of them are doing the same thing that has been done for over a decade. The question is, how much money can you spend or should you spend to “outdo the Jones.” There is also another axiom that applies. One of the definitions of insanity is doing the same thing over and over expecting different results.
We follow time tested rules created by the search engines but we also employ some techniques that most companies are not using. You can already envision the value in that. I.E., not practicing insanity. We also use the time tested approach of hard work. Our approach may best be described by another name recognition example from years ago that sticks in my memory. John Houseman for Smith Barney.
“We make money the old-fashioned way. We EARN it”
Whether you run a small, medium or large business, we can help.
If you are a small business owner, we can help you compete with larger ones at minimal costs if you are willing to follow our recommendations.